Selling Online

Find useful tips on how to sell handmade online - including marketing and advertising, blogging, and shipping. Learn about the online tools and features available on the iCraft site.


We are living in unprecedented and stressful times, and the worst thing is that this situation doesn’t have a definite end – this is not business as usual! So if you are having hard times right now, you are not alone.

You are also a part of our iCraft community and we were wondering how we could support our community members more during these tough times.

If you are worried about the impact of the... Read more
Nearly a year ago, I wrote a blog post, “It Takes Time to Build Your Nest – A Lesson Learned in Creating an Online Store” . A year later I am reexamining where I am financially, mentally, and creatively.

Where to begin? It all started with a vision and a desire to create quality handmade products. However, I was clueless as to the type of products I would create, my target market and pricing.... Read more
Most of us experience a post Christmas slump in selling. It is totally normal!

Most customers have done all their spending during the holiday season and are either in a time of earning and saving or have just got everything they need during the holidays and aren’t looking around as much to buy. Not to fear!

The slower sales season can be a blessing in disguise, to take time to reflect on your shop and... Read more
For this instalment of our Meet the Maker series we caught up with iCraft seller Shelly from Shelly’s Handmade Creations. Shelly specializes in knitting and sewing, read more down below for her best tips for running her handmade shop and to learn more about the items she sells!

Can you give us a quick summary of your business and what your role is?
Shelly’s Handmade Creations was inspired by a... Read more
The holidays are coming and it is best to be prepared in advance so the already stressful holiday season goes as smoothly as possible in your shop and you can focus on enjoy the season and the sales!! We compiled a list of our top 5 tips to be sure your store is ready to take on the holidays in stride below.

1. Prepare Customer Service Responses:

More sales = More customer service.

The customer service load... Read more
In preparation for the holiday season we compiled a list of this years top holiday trends so if you are looking to expand your holiday product line or need a little more inspiration, look no further than reading on below!

From iCraft seller Hyp Bags

Sustainability

It’s no secret that we need to be more conscious of our effects on the environment so sustainability is not only a trend but something to... Read more
On a cool morning in June, I was sitting in my sunroom knitting the next product for the upcoming Christmas holidays. The weather was a nice relief after the hot and humid days we had been experiencing earlier in the week. I looked up briefly to glance at the backyard and saw something amazing… mother nature in the works!

Two birds were creating a nest in one of the garden arches that is covered with... Read more
When it comes to crafting an industry leading Facebook ads strategy, it’s important to take stock of how your competitors are using the platform .

Understanding your competitor's strategies might sound time-consuming… and I hear you, “research” might not be one of the most fun tasks on your to-do list, but it’s an essential part of any great strategy.

Let me... Read more
Here is a round up of our How to Increase your iCraft Sales Series blog posts below! This post will continue to be updated as we add more articles.

Part 1: How to Increase your iCraft Sales Series: How to get on the Homepage. Click here to read.

Part 2: How to Increase your iCraft Sales Series: Optimize your Listings. Click here to read.

Part 3: How to Increase your iCraft Sales Series: Sales and Coupon... Read more
For part 5 in our How to Increase your iCraft Sales Series we're looking at blogging and other iCraft tools to help increase traffic and convetsion to your website. Read more on this below!

Blogging:

Blogging is a great way to increase traffic to your iCraft shop! You can blog as much as you want, all the newest blog posts appear on the home page.

It is a great way to promote your product as long as there... Read more
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