Selling Online

Find useful tips on how to sell handmade online - including marketing and advertising, blogging, and shipping. Learn about the online tools and features available on the iCraft site.


For this instalment of our Meet the Maker series we caught up with iCraft seller Shelly from Shelly’s Handmade Creations. Shelly specializes in knitting and sewing, read more down below for her best tips for running her handmade shop and to learn more about the items she sells!

Can you give us a quick summary of your business and what your role is?
Shelly’s Handmade Creations was inspired by a... Read more
The holidays are coming and it is best to be prepared in advance so the already stressful holiday season goes as smoothly as possible in your shop and you can focus on enjoy the season and the sales!! We compiled a list of our top 5 tips to be sure your store is ready to take on the holidays in stride below.

1. Prepare Customer Service Responses:

More sales = More customer service.

The customer service load... Read more
In preparation for the holiday season we compiled a list of this years top holiday trends so if you are looking to expand your holiday product line or need a little more inspiration, look no further than reading on below!

From iCraft seller Hyp Bags

Sustainability

It’s no secret that we need to be more conscious of our effects on the environment so sustainability is not only a trend but something to... Read more
On a cool morning in June, I was sitting in my sunroom knitting the next product for the upcoming Christmas holidays. The weather was a nice relief after the hot and humid days we had been experiencing earlier in the week. I looked up briefly to glance at the backyard and saw something amazing… mother nature in the works!

Two birds were creating a nest in one of the garden arches that is covered with... Read more
When it comes to crafting an industry leading Facebook ads strategy, it’s important to take stock of how your competitors are using the platform .

Understanding your competitor's strategies might sound time-consuming… and I hear you, “research” might not be one of the most fun tasks on your to-do list, but it’s an essential part of any great strategy.

Let me... Read more
Here is a round up of our How to Increase your iCraft Sales Series blog posts below! This post will continue to be updated as we add more articles.

Part 1: How to Increase your iCraft Sales Series: How to get on the Homepage. Click here to read.

Part 2: How to Increase your iCraft Sales Series: Optimize your Listings. Click here to read.

Part 3: How to Increase your iCraft Sales Series: Sales and Coupon... Read more
For part 5 in our How to Increase your iCraft Sales Series we're looking at blogging and other iCraft tools to help increase traffic and convetsion to your website. Read more on this below!

Blogging:

Blogging is a great way to increase traffic to your iCraft shop! You can blog as much as you want, all the newest blog posts appear on the home page.

It is a great way to promote your product as long as there... Read more
Promo tools are a section in your iCraft account that can be used to make promoting your iCraft store on your social media fees, and on your website or blog easier and automated. So it is one less thing you need to think about! Below is a break down of what is in the Promo Tools section on your iCraft store and how to use them.

1. Social feeds

Social feeds allow you to post your product updates, store... Read more
For part 3 of our How to Increase your iCraft Sale Series we’re looking at using sales and coupon codes in different ways to encourage shop sales.

Sales:

A good way to encourage purchases is by having something on sale all times. This is because having at least one product in your shop on sale means it will always appear in iCraft sale section, which is a frequently checked section of the iCraft... Read more
For part 2 of our iCraft Sale Series we’re focusing on the basics, optimizing your listings! This is where it all begins! Here our are top tips for optimizing your search-ability on iCraft and other external search engines.

Photo from iCraft sellers shop Country Roads Pyrography

Titles:

Product listings with good descriptive key word terms in the title and product description go in to specific... Read more
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