Day 7 Assignment, Bootcamp #4 - Status Update

[Red Rock Designs]

Bibi, please give me an example where you think you overused keywords.

iCraft, should I scale back on my usage of keywords in the copy?

This one: https://icraftgifts.com/handmade/29828/mens-box-chain-maille-bracelet-in-copper.php

I feel like I repeat chain maille bracelet too many times...unless that's the point?!

[iCraft Admin]

Red Rock Designs, what Keywords you are trying to optimize this page for?

[Delightful Suds]

Admin, is it really important to have collections?

[iCraft Admin]

If they can help your users to find related products, Yes.
If you struggle creating collections and not sure what to put together, then No.

[Silver Workshop]

Thanks JaJeJems and everyone else for your comments! JaJeJems, I just fixed the error, thank you. And admin, I changed my banner again to have just 2 pictures, one on either sides of the logo. It was quite a challenge to fit items in that space, I thought of ditching the logo but I think it's ok.

[iCraft Admin]

Hi Silver Workshop,

I like your banner with 2 products more and without a border that I saw a min ago. I thought it looked more open. I like the pear on the right , but image on the left has hard shadow. I'd personally choose another product shot. Again, just my personal feelings, not a requirement, so don't stress too much over the banner. 

Btw, the banner width can be 713 px, so you have some space left to use.

[Silver Workshop]

Hi admin,

I'm not sure which one you meant so I just changed it back to something like I had yesterday. I used all the width and I think it probably works better. Any thoughts?

[Fairy Cardmaker]

In the past, you had suggested I use specific occasions as keywords, which is why there is a laundry list of occasions in the second paragraph of my store description.  The only way I see around it is to specialize in a niche and here's what I can think of:
Focus on a single occasion (no card shop does that!) OR
Focus on a single style:

• Quilled cards
• handstamped cards
• paper pieced or die cut cards

OR
Focus on a target audience:

• dog lovers
• homosexual cards (my lesbian and gay wedding and anniversary cards have sold well on Etsy but haven't made it to iCraft yet)
• babies and children
• offices (I considered making the kinds of cards that get passed around the office for showers, birthdays, retirements, etc.)

These are what I found.  I really don't understand the "low, medium, high" descriptions because sometimes when the numbers are low, the description still says high competition.
handmade cards: competition high: global monthly searches 201,000
homemade cards: competition medium: global monthly searches 110,000
home made cards: competition medium: global monthly searches 90,500
hand made cards: competition high: global monthly searches 90,500
handmade greeting cards: competition high: global monthly searches 22,200
hand made greeting cards: competition high: global monthly searches 18,100
quilled cards: competition medium: global monthly searches 8,100
paper quilled cards: competition medium: global monthly searches 1,600
homosexual cards: zero
lesbian cards: competition high: global monthly searches 3,600
gay cards: competition high: global monthly searches 18,100
handstamped cards: competition medium: global monthly searches 390
hand stamped cards: competition medium: global monthly searches 590
paper pieced cards: competition medium: global monthly searches 91
masculine cards: competition medium: global monthly searches 1,500

My preliminary conclusion:
I don't want to be ultra-specialized.
Use hand made greeting cards for my over all shop.
Reduce the collections in my shop because the holiday's & occasions are already covered in the iCraft settings.
Use some of the above keywords to make my collections like:
quilled cards
gay cards
hand stamped cards

What do you think?

[iCraft Admin]

Hi Silver Workshop,

I like all-width banner. It looks good, but I though this exact banner but with only 2 products was better. Pear on the right looked nice, I just wasn't crazy about the choice of image on the left (the one you had with bunny rabbit ears). And don't add border either. It's better without border I think. Sorry, probably confusing you again. 

[Silver Workshop]

Ok, I put the apple back in (I think it was the apple, not the pear) and put a gemstone necklace on the other side. I only have a few pictures that will work in that space but I'll have more pieces in a couple of weeks and more pictures so I'll work on it some more then.

[JaJeJems]

Hi Andree

I didn't see all of your drafts but your current banner looks great- I like the way the chains come out of the title on either side!

[iCraft Admin]

Hi Andree,
Yes, this version of the banner is the best one! Great use of space and the connecting chains is a nice touch. What do you think?

[Silver Workshop]

Thanks for the feedback you two! I'm not totally happy with it but like you said, I think it works for now. I'll play around with it in a couple of weeks when I have new pictures.

[Delightful Suds]

nice improvement Silver Workshop!

[iCraft Admin]

Well, you need to be happy with your banner too, no matter what we think of it