In the past, you had suggested I use specific occasions as keywords, which is why there is a laundry list of occasions in the second paragraph of my store description. The only way I see around it is to specialize in a niche and here's what I can think of:
Focus on a single occasion (no card shop does that!) OR
Focus on a single style:
- Quilled cards
- handstamped cards
- paper pieced or die cut cards
OR
Focus on a target audience:
- dog lovers
- homosexual cards (my lesbian and gay wedding and anniversary cards have sold well on Etsy but haven't made it to iCraft yet)
- babies and children
- offices (I considered making the kinds of cards that get passed around the office for showers, birthdays, retirements, etc.)
These are what I found. I really don't understand the "low, medium, high" descriptions because sometimes when the numbers are low, the description still says high competition.
handmade cards: competition high: global monthly replacementes 201,000
homemade cards: competition medium: global monthly replacementes 110,000
home made cards: competition medium: global monthly replacementes 90,500
hand made cards: competition high: global monthly replacementes 90,500
handmade greeting cards: competition high: global monthly replacementes 22,200
hand made greeting cards: competition high: global monthly replacementes 18,100
quilled cards: competition medium: global monthly replacementes 8,100
paper quilled cards: competition medium: global monthly replacementes 1,600
homosexual cards: zero
lesbian cards: competition high: global monthly replacementes 3,600
gay cards: competition high: global monthly replacementes 18,100
handstamped cards: competition medium: global monthly replacementes 390
hand stamped cards: competition medium: global monthly replacementes 590
paper pieced cards: competition medium: global monthly replacementes 91
masculine cards: competition medium: global monthly replacementes 1,500
My preliminary conclusion:
I don't want to be ultra-specialized.
Use
hand made greeting cards for my over all shop.
Reduce the collections in my shop because the holiday's & occasions are already covered in the iCraft settings.
Use some of the above keywords to make my collections like:
quilled cardsgay cardshand stamped cardsWhat do you think?