The role you play as a consumer of the fashion industry is critical for the healthy future of our planet, and ourselves. Do you know how many toxic chemicals are leached into the environment from the fashion & textile industry? Take a look at this video from Greenpeace.
Governments can create laws around environmental issues, but nothing will have a greater, faster and more sustainable impact than consumer behaviour. As long as people continue to buy from the fashion giants (brands like The Gap, Banana Republic, Old Navy ... and many more!) they will not be incentivized to change their behaviour. This is our social responsibility, please consider the earth before making any buying decision.
Did you know that it takes approximately 1800 gallons of water
to make enough demin to produce just one pair of jeans? Do you know how many families could survive on that amount of water? Let's start asking the questions, and sharing the answers. We cannot let the truth about the cost of fashion to our planet continue to be hidden until it's too late.
We can make a difference, I can make a difference and so can you!
it's this simple: “Choose to buy fewer new clothing products.” Or, purchase second-hand clothes, re-purpose and reuse old items. Reconstructed, Refashioned, Upcycled clothing is fun, funky, trendy but most importantly it is eco-friendly.
The raw materials for the fashions created in my store ReFuse Clothing
are all previously worn items of clothing and home textiles
, threads and accessories are eco-sourced to ensure that we are not contributing to any further damage.
Even when choosing an upcycled brand, consumers need to be aware of the source of the raw materials; with so many bulk discount clothing stores out there selling really cheap clothing some upcycled fashion designers are choosing to purchase new clothing to create their fashions from. Clearly this defeats the purpose! Buyers always need to beware.
Most importantly, as Greenpeace says, “Influence brands to act responsibly on behalf of the planet and its people. The need for companies to make the right choices and protect future generations has never been greater than it is today.”