Your first impressionsI'm another who did not have a clue what your avatar truly was from the forum sized ones. I thought it was bars of soap. When I entered your shop, then I could tell it was woven chain maille. I love the look of chain maille. Your banner and avatar don't do your work justice. I would suggest choosing a single item instead of zooming out to fit so many.
Your name is really easy to remember: short words and easy to spell too.
Store Title & DescriptionWow, your shop description is really short. Definitely needs to be longer. I do like that it is very personable. You start with an introduction to yourself but it isn't your whole life story or your whole crafting resume. It's short and sweet: sentence one is super short: "Hi, this is me" and sentence two jumps RIGHT into "this is what i make". I also like that you call out to your target market right in the store description (clap clap!).
How to lengthen it? Please, PLEASE explain chain maille. It is SO interesting (and it gives you more chances to put that keyword in your store description!). What is included in "novelty" accesories. Give some examples. How are novelty pieces different from other pieces? Not as functional? Not as everyday - something more spectacular with more oomph? Someone for a particular target market segment (like steampunk or goth dress-up? Those niche markets have niche keywords.)
Target KeywordsWell, you need a lot more keyword reinforcement in your store description and you will only get that by expanding it. A lot.
Throughout your listings, I think you have chosen very strong keywords. I don't have much to add here!
Store PoliciesPolicies are simple and clear.
Product PhotosPerhaps your photos are slightly overexposed or overbrightened, but I think they still look great! I think erring on the bright side is better than being too dark. I wouldn't stress over it. The goods are all well positioned/staged! But, I would say overexposure can distort colour as much as underexposure. This item looks golden yellow to me, not green apple:
https://icraftgifts.com/handmade/33147/apple-green-beaded-flip-flops.phpI can tell you must take photos at different times of day because some are still a tad dark and noticeably different from the others. (I have the same issue.) It's just incentive to update them. No one has mentioned the inconsistent backgrounds. That's probably because they are just fine! I don' t mind them at all since they all repeat so it's not like every.single.photo. is a different background. You hvae a select few and they work well with your items.
One thing I particularly like about your photos is that you pick up the gloss on the stones and the glints on the maille. Well done! I'm going to guess you have mastered the macro setting!
I like that you are using many the picture spots, but I did spot some blurry ones. I guess you should be more selective. I like that you have a shot of the item in the packaging where possible or where there is space for that photo.
I found htis one odd to see only one earring in the main photo:
https://icraftgifts.com/handmade/34192/earrings-mini-chandelier.phpI was wondering if it was a pendant maybe then.
Sizing is very hard to tell from the photos. I know it is in the listing, but I thought this was a short necklace (almost choker style):
https://icraftgifts.com/handmade/34684/red-and-silver-chain-maille-bracelet-european-4-in-1.php because it is staged so similarly to necklaces like this:
https://icraftgifts.com/handmade/29376/chunky-necklace-w-green-gem-stones-and-crystals.php. So, I agree, some sort of way to show sizing in the bracelet photos would be a plus.
Product Titles & DescriptionsFor the products... see this is where I have the same trouble. How many different ways can you title a Chain Maille Bracelet? That's what it is! I guess you can cycle the words around a little with colour.
Chain Maille Bracelet in Silver and Black
Black and Silver Chain Maille Bracelet
Handmade Chain Maille Bracelet
-- actually, I notice some of your bracelets specify a pattern. Maybe use that to allow more variety in titles too:
Byzantine Chain Maille [item]
European Chain Maille [item]
I guess you need to try to mix it up as much as possible to get a variety of keyword
combinations.
As for your choice of words for keywords - spot on: Chunky necklace, chain maille (item), beaded ring handstitched. All titles are good choice of words.
I think your descriptions are prretty great, actually! You need only some minor tweaking - mostly to get another keyword phrase in to them or to more faithfully repeat them. Here are examples:
I like that you gave an outfit pairing suggestion in this listing:
https://icraftgifts.com/handmade/29376/chunky-necklace-w-green-gem-stones-and-crystals.phpThe only suggestion here is, in the second paragraph, say "This
chunky necklace measures...." to reinforce the "chunky necklace" keyword combo from the title and the first paragraph.
In this one:
https://icraftgifts.com/handmade/33512/peyote-stitched-ring-in-charcoal.phpIsn't it "tight woven" instead of weaved? Also, you need to sneak another "beaded ring" combo in there somewhere. Perhaps in here: "The
beaded ring pictured here is size 9 (US/Canada)"
In this one:
https://icraftgifts.com/handmade/29185/pearl-necklace-w-shell-beads.php, nowhere do you say "pearl necklace" together in the description. I think together they are a stronger combo and reinforce the title.
In this one:
https://icraftgifts.com/handmade/34684/red-and-silver-chain-maille-bracelet-european-4-in-1.php, nowhere do you say "chain maille bracelet". I see "chain maille pattern" and "this lovely creation".
Your tags are missing the metals - of the chain maille and of the clasps on other things. Also missing is the style of clasp. (Some people might have a strong preference for one clasp type over another.)
Lastly, I like that your listings state that they come in a box for storage
or gift-giving. Clever way to plant the idea.
Product Prices & ShippingI think your beaded prices are fair and your chain maille prices are low. Must take a looooong time, no? Even if it doesn't, it looks like it does! (I don't know what competitors charge though.)
Shipping seems fine to me.