Day 8 Assignment, Bootcamp #4 - List your Best Products!

[iCraft Admin]

Today I'd like you to continue optimizing your pages and work on other suggestions as well.
Please ask questions and show us what you've done, as you go through your pages.

The goal is to have as many things fixed by the end of this week, as possible. Focus of the next 2 weeks will be on promotion and advertising, so please use this time to clean up your store and have it ready for the next step.

At the end of the day today please list at least 3 of your best product pages - those pages that you've optimized for good keywords and that we'll use next week for promotions.

Beside each of your product URLs and your Store URL, please list your Main and Secondary Keywords (with replacement volumes beside them) that best describe those product pages and your Store page (those are the Phrases that you used to incorporate in your Product Titles and your Product Descriptions!).

We are going to use a limited number of pages for promotional activities, but we need to make sure, those pages are near perfect.  

[The Earring Express]

Which volume number should be higher  main or secondary? ...........Kat

[iCraft Admin]

That doesn't matter, Kat!

As long as each term has some replacement volumes associated with them, I'd use them for page optimization.
Primary Keyword is used because it describes your product better, Secondary (related) Keyword is there just for reinforcement and to make things look more natural, as you don't want to repeat the same term over and over.

[Jewelry by Kat]

I fixed my collections now that I understand them.  I think I got this assignment correct....I don't know....Here goes....

store url             https://icraftgifts.com/jewelry-by-kat
                       5400   beaded charm bracelet
                       0         beaded cluster bracelet
                      22200   beaded earrings
                     74000   beaded necklaces

  1.  product url       https://icraftgifts.com/handmade/29523/cha-cha-bracelet-with-green-and-aqua-beads.php
                          
                               2900   beaded cha cha bracelet
                                2900  beaded cha cha bracelet

   2. product url       https://icraftgifts.com/handmade/29657/beaded-charm-bracelet-with-dragonfly-charm.php

                             1600  beaded charm bracelet
                                 0  dragonfly beaded charm bracelet

   3. product url         https://icraftgifts.com/handmade/32528/beaded-cross-necklace-in-garnet.php

                                       1900  red beaded necklace with cross
                                       1000  cross beaded necklace
                    
  
                                                   Hope this is what you were looking for.................Kat

[Delightful Suds]

Krafty Kat, love the avatar for your new store!

[Jewelry by Kat]

Thanks, they are my love cats...............Kat

[iCraft Admin]

Hi Kat,

Your Collections look better now. I like unique groupings of products, like "Little Girls Bracelets". I think it will speak to buyers who look for those products. For Color Collections, I'd add word Jewelry or Bracelets, like "Turquoise Jewelry" and not just "Turquoise".

[Silver Workshop]

Hello,

Can you explain what primary and secondary keywords are? Sorry, I feel I might have missed something along the way. Are the primary keywords for your store in general and secondary for the product itself?

Thanks!

ps. Nice banner Kat, looks really good!

[Red Rock Designs]

k, I think the primary keywords are the ones with the most hits and the secondary keywords - next most hits.

I think I've done it right.

1. Product URL: https://icraftgifts.com/handmade/34466/chainmaille-bracelet-in-silver-european-4-in-1.php
chain maille - 60,500   
chain maille bracelet - 1,300   

2. Product URL:  https://icraftgifts.com/handmade/32258/floating-bead-necklace-in-blue-and-black.php
beaded necklaces - 74,000

3. Product URL: https://icraftgifts.com/handmade/29165/agate-bracelet-w-blue-gemstones-and-crystals.php
gem stone jewelry - 6,600
chunky silver bracelet - 1,300

Store URL: https://icraftgifts.com/red-rock-designs
chain maille - 60,500   - used 3x in store page
beaded keychains - 3,600

I didn't see "beaded jewelry" as a keyword example, but I guess that's too competitive or vague....I used the word "beaded" often in the store description, I don't know if that word alone has any replacement volume?

[Fairy Cardmaker]

Store page:
Primary: hand made greeting cards: competition high: global monthly replacementes 18,100
Secondary: hand made cards: comeptition high: global monthly replacementes 90,500


1. https://icraftgifts.com/handmade/20179/handmade-love-card-paper-quilled.phpquilled-valentine-love-card.php
Primary: Valentine Love Card: competition medium: global monthly replacementes 1,300
Secondary: Quilled Card: competition medium: global monthly replacementes 8,100

2. https://icraftgifts.com/handmade/24570/christmas-angel-card-blonde-on-red.phpchristmas-angel-card-blonde-on-red.php
Primary: Christmas Angel Card: competition high: global monthly replacementes 1,000
Secondary: None.  I mention primary twice and that's it.  I have Christmas card in there once: global replacementes 1,830,000 (youch!)

3. https://icraftgifts.com/handmade/32025/masculine-birthday-card-for-boy-hand-stamped-monster.phpmasculine-birthday-card-for-boy-hand-stamped-monster.php
Primary: Masculine Birthday Card: competition medium: global monthly replacementes 390
Secondary: Hand Stamped: competition medium: global monthly replacementes 22,200

[Fairy Cardmaker]

k, I think the primary keywords are the ones with the most hits and the secondary keywords - next most hits.

I thought primary is the one you use the most.  The one in the product title and at least once (better twice) in the product copy.  Secondary is the alternate you use when repeating the primary again would be spammy-looking. 

I'm finding I generally have a primary and no secondary.  My primary is in the title and twice in the description (once per paragraph).  I hope that works!!

[Silver Workshop]

Here's what I got, I'm probably a little off target so let me know what you think. Some of these numbers have high competition so I'm not sure if I should change them or not.

Product URL: https://icraftgifts.com/handmade/34653/silver-quartz-pendant-sterling-and-teardrop-blue-chalcedony.php
quartz pendant: - 5400
blue pendant - 14,800

Product URL: https://icraftgifts.com/handmade/34476/red-and-silver-earrings-sterling-silver-and-chunky-red-beads.php
red earrings: 14,800
chunky earrings: 1000

Product URL: https://icraftgifts.com/handmade/34526/rabbit-necklace-in-sterling-silver-with-a-polished-finish.php
rabbit necklace- 1600
couldn't really find another one

Store: https://icraftgifts.com/silver-workshop
handmade silver jewellery - 9,900
sterling silver jewellery - 49,500

[JaJeJems]

Here are my candidates:


https://icraftgifts.com/handmade/34698/lampwork-necklace-in-black-and-ivory-windy-shores.php
Lampwork bead 14,800 medium competition used 3 times
Lampwork glass beads 2400 high competition used once

https://icraftgifts.com/handmade/32113/seaglass-bracelet-in-green-and-white-sea-cucumber.php
Sea Glass 110,000 low competition used 3 times
Sea glass jewellery 9900 low competition used once

https://icraftgifts.com/handmade/30634/crocheted-bead-bracelet-apple-blossom-time.php
Crocheted Bracelet 266000 low competition used twice
Crocheted bead bracelet 1600 low competition used once


My store URL: https://icraftgifts.com/jajejems
Sea glass Jewellery 9900- low competition used once in title and once in description (spelled jewelry would be 12100)
Handmade lampwork bead 1000 - low competition used once
Lampwork glass beads 2400 high competition used once

[iCraft Admin]

I see there is a bit of confusion with Keywords, so we'll have to spend a bit more time on this topic.

Primary Keywords are those that best describe your product and have some replacement volume associated with them.
It's better to choose a Phrase of 3 words with replacement volume between 400 to 2000.
Otherwise, it will be harder to rank for those terms, as many others will use them too.

Secondary keywords are all other very descriptive words that relate to the Primary Keywords, that you add to your copy to strengthen the theme and main focus of the page. Don't worry as much about their replacement volumes.

All together Keywords on the page make it easy for people to understand what your product is about and, at the same time, give replacement engines strong signal about the focus of your page.

Search engines look for Keyword positioning - First words in the Title and first sentence of a page copy is important, then they look at all other keywords and see if other keywords relate to Primary Keywords.

Here is how secondary keywords help. If most of the page copy is about "Apples, Apple Picking and Apple Pies", replacement engine will label that page as "Apples, Food Related" and not "Apple, products, iPhones etc" and will serve this page in the appropriate replacement results.

Is this making sense to you?

[Jewelry by Kat]

I am learning alot but it is taking a long time to sink in-what is it they say about teaching an old dog new tricks?
One thing I learned is that I need to change my keyword for cluster bracelet there are NO hits.!!! So back to the original name cha cha bracelet  with 2900 hits!!!.............Kat