Your first impressionsFirst impression - I like the cat for an avatar. So long as Jewellery is in your name, the avatar picture doesn't really matter. I just need to be able to tell from one or the other what you sell and that is covered. And wow - FULL shop! I don't think it's bad to have a lot of pages. It means a lot of variety.
The cat in the banner, though, perhaps not your strongest selling point. Also, seems the picture was brightened and a tad grainy as a result. Having two different cats is distracting to me. I feel like, if you are going to use a cat, it should be consistent like branding is consistent. I like the idea of an illustrated cat wearing jewellery - perhaps a black silhouette of a cat with a nice shiny neclace, bracelet and a ring (on the tail maybe)?
Yes, the "and more" is confusing because I see sooooo much jewellery. I see the "store categories" that iCraft makes shows: "ceramics & pottery" and "crocheting". I argue this is not specific enough to tell me what the "and more" is. Consider using iCraft's "collections" feature and make a collection for your jewellery, "potted plant decor" because that's what your "ceramics" are and a collection for "Children's clothing" since that seems to be your crocheted items.
Store Title & DescriptionYour tagged storeline is good: One of a kind- handmade necklaces, bracelets and earrings, crocheted items.
I shall say again, I think having the first line of a store description as "Welcome to my shop" is a waste of prime time store description real estate. Tell me all about your product first, and at the end of your sales pitch, you can close with "Welcome to my shop and happy browsing!" if you like.
Your shop description is generic. You use "products" in the first three lines and it isn't until the fourth line that we see something specific: bracelets. And then further "wire wrapped jewlery". Get this kind of specific information to the top.
This is good: "handmade in the USA". Keep it near the top. And this is good to know too: We have home jewelry parties, if you are within 25 miles of Chicopee,Ma.
You mention you sell at craft fairs and do home parties. If you have a craft fair date coming up, I
strongly recommend you put this in the shop announcement (the big bold thing that will appear at the very top). It's exciting and you want everyone to know!
Your store description is kind of brief. I'm not sure how you can beef it up though.
Target KeywordsRE: the store description, I've already mentioned the targetted keywords are way too far down.
I think your product title keywords are pretty bang on. I see they are all updated - you mentioned you have already started changes from what we have learned. Good for you. I think you learned this one well.
Store PoliciesI don't see any issues here.
Unless you want to count that you tell how jewellery and crochet are packged but not pottery.
Product PhotosAfter your store description, this is by far the area of greatest room for improvement. You say you have a light box - I struggle with my backgrounds being grey too. And I know how frustrating it is to photograph white on white! Here's what I can share with you in the short, short version:
Learn your camera's settings. Are you photographing with daylight? Use the daylight setting. I purchased daylight bulbs to light my lightbox. Even if I have natural daylight, I use the daylight bulbs along with natural daylight and use the daylight setting on my camera. If you are using tungsten bulbs, use the tungsten setting. If you are using flourescent bulbs, the flourescent setting.
Tungsten gives a yellowish brown glow like this photo:
https://icraftgifts.com/handmade/31950/white-beaded-earrings-with-black.phpAlso, as has been suggested, you can also tweak your photos afterwards on your computer using free sottware. (I do.)
There is more detail on these two things in the photography advice section.
Let me tell you, I was really displeased when I found out the hard way that the lightbox was not, on its own, the miracle solution!As for your large items, like this:
https://icraftgifts.com/handmade/29502/crocheted-girls-hat-mittens-scarf-and-pocketbook.phpYou clearly need a larger piece of white. (So do I.) Petite Tuques here on iCraft posted in the forums that she got a large piece of white vinyl to photograph her larger items. I'm going to go look for that (someday). Maybe it would be good for you too.
(The above linked set does not look dark green. I thought it was dark teal!)
This picture turned out quite nice!
https://icraftgifts.com/handmade/32253/aqua-beaded-bracelet-with-sapphire-beads.phpWhy are there only two pictures? Perhaps get a wrist sized tube (or plastic model) to show me how losely it would hang on an average wrist.
This is a good shot too:
https://icraftgifts.com/handmade/29574/crystal-and-red-beaded-cha-cha-bracelet-cranberry-ice.phpI just wanted to say.... these two listings....
https://icraftgifts.com/handmade/29604/gold-beaded-earrings-with-beige-pearls.phphttps://icraftgifts.com/handmade/29603/gold-beaded-earrings-with-purple-crystal-beads.php... when I saw them flash up on the new listings page on iCraft once upon a time... I thought of women's chest armour. The ornate part around the boobs of plate amour. (Probably no one else here is a MMORPG player like me) but I liked it. I thought - how clever to place them together like that! I pictured strength and adorned ornateness all at once. Like a battle queen!
Product Titles & DescriptionsTitles are good, as I mentioned. ALL descriptions are
brief!
On the crocheted listing I linked above, what kind of hat is that? It's not the pull it over your head tight kind of hat. I think that style has a name. That name should be in the tags at the very least. I am glad, however, that you put both the sizing AND the wash instructions in the description.
Too brief:
https://icraftgifts.com/handmade/29638/silver-and-red-beaded-earring-with-cat-charm.phpImagine there is no picture. What kind of hooks to they have? Is that a hoop? I think "round" when I see "hoop". Or is it a tear-drop shape? Fire agate gemstones ..... diamond cut? Oblong? Oval? Spheres?
This too - too brief:
https://icraftgifts.com/handmade/29695/libby-ceramic-cat-potted-plant-decor.php"This cat is cute...2.5 inches tall. He sits on the edge of your house plant. It is a perfect gift for the cat lover or the plant lover "
-- No mention of ceramic. No mention of Potted Plant Decoration. No mention of colours. No mention of it being handpainted.
Too brief again:
https://icraftgifts.com/handmade/32253/aqua-beaded-bracelet-with-sapphire-beads.phpThis bracelet has aqua twist glass beads with small sapphire blue accent beads. It measures 8 inches.
What is it strung on? Thread? Fishing line? String? Wire? What guage? What kind of clasp does it have? What is the clasp made of?
Product Prices & ShippingUhm... actually seems very inexpensive. Is that really what shipping costs? Lucky you! With that little in shipping, you could probably raise the price of your goods and the total all-in cost to the buyer would still be reasonable.
Other CommentsHere's a thought for your jewellery makers - if you have sets or pieces that co-ordinate but are listed separately, do the work for the buyer. Don't make them dig through your pages. Say in your description: See the matching/coordinating XYZ here: and paste the link. It may not be a live link, but your customer can copy and paste it in their browswer.
Personally, I love it when I clothes shop, pick a top and the clerk picks some coordinating stuff for me to try on at the same time.