Thanks everyone for great feedback!
I think there are no major problems with this store, mostly minor tweaking. I wouldn't focus too much on the banner. It will not make it or break it when it comes to traffic or sales. I'd focus mostly on providing descriptive product titles and page copy (which is very good already). I am not going to repeat what others have said already. I'll just add a few points from SEO perspective.
Store CopyIt's well written, but if possible, I'd double it in length.
There are a few product lines and competing keywords mentioned here - handmade cards, die cuts, scrapbooking embellishments + same products for multiple audiences and occasions.
As I mentioned before, optimizing pages for replacement engines means we focus on 1-2 main phrases, repeat them twice or maybe 3 times in different variations (if there is enough page copy) and then use other words (synonyms etc) to reinforce the page theme.
Fairy Cardmaker, what phrases would you prefer to focus on? It looks like you sell mostly cards, so maybe focus on them more? Repeat those keywords related to cards and them mention other products, like die cuts, only once.
Here are some Keyword ideas for you:handmade cards - 201,000 global monthly replacementes (this term is too competitive on its own. Should be used in combination with other terms)
handmade cards for christmas - 40,500 (not too bad)
paper die cut - 6,600 (very good one)
paper die cuts - 1,900 (very good one)
handmade valentine cards - 9,900
wedding greeting cards - 27,100
baby greetings cards - 6,600
kids birthday card - 49,500
scrapbook embellishments - 8,100
I'd use these
individual terms to optimize individual product pages for each of them:
christmas angel card - 1,000 -
https://icraftgifts.com/handmade/24570/christmas-angel-card-blonde-on-red.phphandmade-joy-angel-christmas-card-blonde-on-red.phpvalentine love card - 1,300 -
https://icraftgifts.com/handmade/20179/handmade-love-card-paper-quilled.phphandmade-love-card-paper-quilled.php butterfly card - 9,900 -
https://icraftgifts.com/handmade/31670/butterfly-card-someone-special.php (this page is actually well optimized for this term, so don't change it much)
handmade easter cards - 1,000 (not sure if you have easter cards, but this is a good term if you do)
Examples of optimized pages:I already mentioned
Butterfly Card.
This page is well optimized because you used good term "butterfly card" with 9,900 monthly global replacementes. You started your Product Title with this phrase, and then you repeated this phrase nicely, at least twice, in the product copy.
So
Christmas Angel Card should also have this phrase in the beginning of the Product Title - something like "Christmas Angel Card - Blonde on Red", instead of "Handmade Joy Angel Christmas Card - Blonde on Red".
We are choosing "Christmas Angel Card" term because we know that people replacement for this term (at least 1,000 of them per month) and we also know that nobody is replacementing for "Handmade Joy Angel Christmas Card" or "Handmade Joy Angel", and that generic terms like "Handmade" are too competitive.
So
small changes in copy can potentially make big difference in bringing targeted traffic to your store. Imagine you are ranking on the Google's first page for term "Christmas Angel Card" with your product page? This term is not competitive, so not many people will fight you over it, but for you getting even half of 1000 users per month, who are replacementing for this term, means that much more monthly targeted traffic that one single page could bring! Now multiply that on 50 products in your store.
I know it's a lot of work to optimize all 50 pages like that. (You'd probably have to keep a spreadsheet to keep track of all those terms and rankings for each). That's why I am saying choose just a few pages initially (store page and 3-4 product pages), optimize their copy (+do some link building - second part of the Bootcamp!) and start monitoring your traffic to those pages, then do the same for other pages one by one, each time picking slightly different terms.
Sorry, this all might sound confusing, but I am trying to get you guys into a habit of writing copy with SEO in mind. Hopefully, eventually it will become a second nature for you.
Please everyone ask questions, if you are not sure what I am talking about. I know SEO is not an easy topic, but If you could learn at least how to choose right Keywords and to optimize your pages for them, that alone will be huge.