PillowThrowDecor
Posts: 1096
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« on: April 06, 2010, 01:51:35 am » |
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Sorry for the delay in getting things posted today. Don't ya love holidays  This assignment has been a real eye opener for me. What is so obvious to me now is why the Keywords that I thought would bring ME views didn't. Way too competitive keywords. It is also making me really concentrate on how/what words a customer would use to replacement out a particular pillow. Sometimes we forget how to think like a customer so maybe go ahead and ask someone how they might describe your product. Kinda fun isn't it? Cheers Christine |
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PetiteTuques
Posts: 164
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« Reply #1 on: April 06, 2010, 10:29:47 am » |
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It is fun! What I like about it is that you can replacement by website content, so you can put in any link. I put in a link to see what words some other store is getting views by. It gives more ideas. Also, I find that most of the keywords coming up in my website content doesn't really pertain to my product. People are replacementing for patterns, not actual hats to buy. So I'm still not really understanding how keywords work, where to put them etc, but from what you said in my other comment, its good because people are replacementing for other stuff, but find me instead.
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PillowThrowDecor
Posts: 1096
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« Reply #2 on: April 06, 2010, 10:35:50 am » |
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I am not a hat wearer but I will have a look at your store and tell you how I would look for your item... this should be fun Christine |
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PillowThrowDecor
Posts: 1096
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« Reply #3 on: April 06, 2010, 12:25:47 pm » |
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Hey Tuques! Lots of good key words for you! I want to give you some things to think about... I am pretending to be a gramma buying a hat for my small grandson... I may not even remember how to spell tuque or worse I may spell it "toque" so I just may call it a hat because it is easier to spell. I'd like it to be blue to match his jacket. So I would replacement for " blue hat kids". I might replacement with the words in exactly that order because I first replacemented for blue hats and there were a gazillion replacement results, so I narrowed it down by adding "kids"... by the way there were 290 seachers in February looking for exactly that. It is with this thinking in mind that you should plan your keywords for this listing... https://icraftgifts.com/handmade/20716/1-2years-blue-striped-classic-tuque.phpOn some of your listings you have great views... but they are probably from "looky lues"... we want shoppers!!! I AM SO GUILTY OF THIS TOO!!! I have fantastic views on some of my products but I have such a high "bounce rate" ... people that bounce in to my store to look at one item and then bounce out! So back to picking the right keywords for this listing... using Google keyword tool her is how I narrowed it down... 1)tuques way too many 200,000++ 2)hat... still way too many 3)blue hat 201,000 4)blue knitted hat 590 5)blue hat kids 290 6)blue tuque 58 7)blue knitted tuque not enough data With this information I would check to see how close to the top my listing is coming up using the information on line 5 and 6. I need to ask ADMIN how quickly Google recognizes a change to our keywords... I think it is when Google indexes our change which means it may be a day or several days instead of "real time". I looked to see how your one listing called Acorn Tuque fared. I don't think Acorn is a relevant keyword as I could not find any data on someone replacementing for an acorn hat. You have some really cute product with really good views but again, like me, need some of the lookers to convert to buyers. For all of you reading this you must be thinking..."does she practice what she preaches"? Ha ha... I too am just figuring this out and have so much work to do in my own store so rest assured we are all in this together!!! This is a lot of work at first, but the more we think like our buyers and learn to use these keyword tools we will get smarter, better, faster!!! Ok... lets hear how others are doing. Does this help? |
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Weezi
Posts: 58
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« Reply #4 on: April 06, 2010, 03:05:24 pm » |
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Here is mine! I sell way too many things...I should narrow it down to one thing ...like blue pens. That would make this a lot easier! Aprons: Aprons 823,000 Vintage apron 40,500 kitchen apron 74,000 pinafore apron 4,400 novelty apron 22,200 designer apron 1,300 cook apron 8,100 apron dress 14,800 Dresses: Vintage inspired dress Wiggle dress 33,100 Retro dress 90,500 Retro style 165,000 women's dresses 7,480,00 cocktail dress 1,220,000 cheap dress 301,000 1960s dress/rockabilly dress 90,500 Vintage retro dress 4,400 1950s dresses 22,200 Cotton dress 301,000 Retro outfits 4,400 Bags and Totes: Tote bags 823,000 Tote bag 1,500,000 Large tote bag 74,000 Shoulder handbag 90,500 Women handbag 2,740,000 Women’s handbag 3,350,000 Shopper tote bag 14,800 Eco friendly tote bag 2,900 Key words: Eco chic 33,100 Eco goods 1,900 Recycled 2,240,000 Upcycled 14,00 Recycled fabrics /recycled textiles 2,400 I also have a key word spread sheet that I did at Christmas time with EVERYTHING on it! I have over 200 key words on it..I can share that (somehow) if anyone wants to see it. I find I want to be creative when describing but at the same time you need to as accurate as possible...not to mention simple and to the point. Let me know if this is OK or if I need to change it. thanx!!! Lisa www.weezi.com |
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Vintage Inspired Jewelry
Posts: 10
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« Reply #5 on: April 06, 2010, 04:33:45 pm » |
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I did look at keywords,but not sure how it is all used by buyers. I only have 5 items of jewelry listed and change items every week or two. I also update them,but not sure what good it actually does. At one time I had 50 items listed plus 50 on hold. All I did was pay the minimal fee which does add up. No sales,so I decided just to list the 5 free items.
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iCraft Admin
Administrator
Posts: 1699
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« Reply #6 on: April 06, 2010, 09:53:24 pm » |
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Christine, Your little experiment looking for a hat for your grandchild and thinking like a real buyer is an excellent example of how people choose keywords, and how right keywords could make a difference between people finding your products and not finding them at all. This would make for a great assignment. Each person could pretend to shop for someone else's products and then share their thought process and strategies for choosing certain keywords. To answer your question regarding how soon Google will pick up on your content changes. Well, it can take somewhere from a few days to a few weeks for that to happen. So don’t make changes to your pages too often thinking they didn’t work. Instead, make copy tweaks, optimize for different keywords, wait and measure (using GA) to see if your efforts made any difference. To be sure Google made a note of your changes, replacement for your page in Google like this site:#page has been deleted# and see when each page was last cashed. The date stamp on that product page is March 6th - http://bit.ly/d1wZApWhen you look at the date of that page being last updated (Feb 11), it will give you an idea of how long it takes Google to index your pages after you make changes to them. |
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Brilliant Beads
Posts: 100
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« Reply #7 on: April 06, 2010, 10:06:32 pm » |
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I've obviously been selecting keywords wrong...I've been going with single words, and all my keywords are coming up as multiples.
Does Google combine single words in a string...like a Boolean replacement?
I'm still playing with this...I tried replacementing my iCraftGifts.com shop and it came up with totes and bags, but I don't sell those, so I'm confused where the info is coming from.
...I'll figure it out.
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PillowThrowDecor
Posts: 1096
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« Reply #8 on: April 07, 2010, 01:22:04 am » |
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LOL...Hey admin... you must be reading my notebook as that is the next assignment! I was going to be writing that up tonight but I still think we have to spend some more time on this as I don't see many of our bootcampers on this thread here.
Understanding this whole keyword concept is HARD. Once you get it, its a snap!!! It makes me wanna do a head smack and say "Dah... now I get it!"
The main thing that was screwing me up was using popular words. I thought I should use popular words so that I had 100,000's of chances of getting views. What I didn't understand was the competition for those words would always bury me.
Now, every time I feel lazy and want to write "decorative pillows" (Over half a million replacementes monthly) I visualize having a whole football team dog-piled on top of me while I'm holding one of my "decorative pillows".
Now I understand it is better to pick less popular words that really specifically describe my pillow.... such as "blue striped pillow" (590) replacementes. That's when I visualize my self in the football field carrying my pillow/ball over the goal line, crowd cheers and I score! I look back and some other guy is getting dog-piled at the other end of the field by the football team.
How is that for a really good mind picture?!!!
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iCraft Admin
Administrator
Posts: 1699
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« Reply #9 on: April 07, 2010, 01:31:34 am » |
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Ha ha, well you've painted a pretty colourful picture. It's an interesting way of visualizing the data. Yes, it's better to rank #1 for a term that has only 590 monthly replacementes, than #1255 for a term that has 500000 monthly replacementes. You have a lot more chances of being found, if you are visible on the first page of Google replacement results. |
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PillowThrowDecor
Posts: 1096
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« Reply #10 on: April 07, 2010, 01:49:30 am » |
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Hey weezi!
To use your keywords as you have them listed there is still too broad.
I have taken some of your list and shown you how you can create a keyword phrase or keywords that will help buyers zero into your product.
Aprons 823,000 4 pocket apron 390
Vintage apron 40,500 vintage bib aprons 780
Oops... google is having a problem right now so I will have to quit
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Brilliant Beads
Posts: 100
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« Reply #11 on: April 07, 2010, 08:11:35 am » |
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OK, another question because I, too, have been thinking popular words and getting buried.
Are these keywords with <1000 hits going to be "Tags" or in our "Titles" or both? Where do the bots come up with the keywords?
....great learning going on here, thanks Christine!!
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PillowThrowDecor
Posts: 1096
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« Reply #12 on: April 07, 2010, 09:51:23 am » |
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Keywords should be everywhere but it starts with our titles and then in the first couple of lines in our descriptions say 160 characters (not exactly sure on how many characters). I am not sure in what order thereafter the bots replacement our listings. Areas that we can optimize our store are: NEW LISTINGS, NEW LISTINGS, NEW LISTINGS Effective keywords in our title (3 or 4) Same keywords effectively used in the first160 characters of our description Same keywords "peppered" but not heavily "salted" throughout the balance of the description Good content in our description (not too short) Our Profile Product Tags Picture names Picture captions It is better to get your listing all tweaked before you publish it then to refurbish it with proper words after the fact. That does not preclude you from making changes anytime, it just takes Google longer to "notice" your changes. Admin... correct me if I am wrong on any of this as I am new at this too and I know it may be different for every site. Also take note... a list that you generated at Christmas may not be as effective as it today as there are some Keywords that are "time sensitive" as in popular this month but not next. Once you get used to thinking in terms of using keywords and their proper placement it will become second nature to you... its just brain jarring at the beginning Cheers Christine |
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Northern Girl Jewelry
Posts: 199
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« Reply #13 on: April 07, 2010, 12:09:56 pm » |
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Just popping in to say that I'm behind, but still alive. I didn't have time to do day 2 assignment yesterday (had planned to do Monday, but hey, holidays happen ), but hope to do it this evening. I think day 2 and day 3 assignments are really good ones, even if they are some work to get them done. |
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PillowThrowDecor
Posts: 1096
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« Reply #14 on: April 07, 2010, 12:20:55 pm » |
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No worries... we'll watch for ya. |
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BoutiqueKarma
Posts: 13
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« Reply #15 on: April 07, 2010, 02:31:49 pm » |
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I still haven't peeled myself off the floor from my findings with this assignment. I am getting little or no hits using keywords. I think I'm being buried.
I've been trying to do product branding using the same item names 'Mug Huggers' 'Coffee Cuff' 'Eye Pillow' and using the fabric names as the descriptive element separating this items. TOTALLY WRONG! Lol
Obviously different titles/names will bring more observers, shoppers, etc to my shop and they will see all my items at this point. I've got to revamp.
I hate going into a shop and seeing their item title to have 15 different words, does this work? Is it recommended? I think its tacky and annoying- but am I just saying this because I'm a seller who finds this spammy?
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wabibrookstudio
Posts: 46
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« Reply #17 on: April 07, 2010, 04:53:18 pm » |
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My gosh, I find this so overwhelming, but I think it is slowly starting to sink into my SEO challenged brain!
If I am understanding this correctly, we should be looking for keywords that score lower for ad competition, and monthly replacement volume? Sort of trying to be a big fish in a smaller sea?
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Northern Girl Jewelry
Posts: 199
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« Reply #18 on: April 07, 2010, 08:00:47 pm » |
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My results... I can find keywords that describe my jewelry that have low numbers, but if I google those, I don't come anywhere close to the beginning in the results. I can replacement for my products using very specific words and show up in the first couple of results pages on google, but those keywords give result of Not Enough Data for global market place... So, this means I'm using crappy keywords if I hope to be found and I need to really think about this a lot and come up with a strategy. Thanks Christine for doing this and explaning it so well. Anytime I've tried to read about SEO in the past, my eyes have glazed over, and the info has gone right over my head. This is the best explanation I've seen. Great job!  Julie |
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wabibrookstudio
Posts: 46
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« Reply #19 on: April 07, 2010, 09:01:15 pm » |
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Julie, I'm finding out the same thing. Very specific keywords will put me on the first page, but they don't even show up in the keyword tool. Using suggested keywords with low replacement volumes, I don't appear after 5 pages. So now what?
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Zeba
Posts: 9
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« Reply #20 on: April 08, 2010, 10:50:11 am » |
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I did two expermiments and now I am confused as to what to do. The first experiment, I picked a product with a lot of competion.
My Title is "Contemporary Natural Pearls in Copper and Brown Earrings" -
1) did a keyword replacement on the full title. I guess no one replacementes on this long title
2) Alternative keywords:
a) natural pearls - medium competition, global replacement 12,100
b) brown pearl earrings, less competiotion, global replacement 2,900
c) Pearl deop earrings, high competition, global replacement 49,500
Should I change my title to say "Natural Brown Pearl Drop Earrings " and add the words, contemporary and copper in my my definition?
Second experiment - my title is "Wire Crochet Colorful Howlite Beaded Bracelet" - nobody does a replacement on the full title
2) Alternative keywords:
a) wire crochet bracelet - little competition, global replacement 720
b) crocheted wire jewelry, medium competiotion, global replacement 1900
c) crochet beaded bracelet, medium competition, global replacement 390
One observation - colorful does not add value to the replacement, no one uses it.
If I do a replacement on "wire crochet bracelet" , this listing is on page 2 "Beaded Crochet Copper Wire Bracelet by spinnerin on Etsy" my listing shows up on page 8.
If I do a replacement on "crocheted wire jewelry" my lilsting does not show up (didn't go past page 13)
If I do a replacement on "crochet beaded bracelet" my listing does not show up.
Does this mean that my only choice in keyworkds is wire crochet howlite bracelet? Also, I noticed the top finds were instructions, how tos, tutorials, patterns and jewelry magazines. Does this mean that probably a lot of people are making their own and may be this is not a good product to pursue?
Using these two examples, I have to say I don't think I know any more about keywords, than when I started. Or perhaps, I misunderstood the whole assignment, which is quite possible. HELP!!!!
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PillowThrowDecor
Posts: 1096
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« Reply #21 on: April 08, 2010, 01:10:50 pm » |
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Hey Paul... have a look at this... black bead bracelet 9900 black bead bracelets 590 * black beaded bracelet 3600 black beaded bracelets 880 * orange beaded bracelet - not enough info orange bead bracelet - 720 male bracelet 12,100 male bracelets 5,400 stretchy bracelets 3600 stretchy bracelet 6600 stretch bracelets 27100 stretch bracelet 90500 |
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PillowThrowDecor
Posts: 1096
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« Reply #22 on: April 08, 2010, 03:18:10 pm » |
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Very pretty earrings!!! And I like your write-up too #page has been deleted# copper pearls 880 copper pearl earrings 260 If I saw a lady in an elevator wearing these I would go home and replacement the net for copper pearl earrings... period!!! So your title here might be "Copper pearl earrings for a Modern chic look! Don't try and stuff too many different keywords in your titles because it dilutes the power of your main keywords which in this case is "copper pearl earrings" and by the way they are gorgeous! never knew clams made pearls in copper Look at your product like a buyer would. If you aren't able to do that easily ask a friend or a past client and offer them a small gifty for helping you out. Our customers are our best source of "consumer rereplacement"!!! I did two expermiments and now I am confused as to what to do. The first experiment, I picked a product with a lot of competion.
My Title is "Contemporary Natural Pearls in Copper and Brown Earrings" -
1) did a keyword replacement on the full title. I guess no one replacementes on this long title
2) Alternative keywords:
a) natural pearls - medium competition, global replacement 12,100
b) brown pearl earrings, less competiotion, global replacement 2,900
c) Pearl deop earrings, high competition, global replacement 49,500
Should I change my title to say "Natural Brown Pearl Drop Earrings " and add the words, contemporary and copper in my my definition?
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PillowThrowDecor
Posts: 1096
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« Reply #23 on: April 08, 2010, 04:32:59 pm » |
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I looked at your site and actually your keywords are quite giood.
here's some more good suggestions...
hot cup sleeve 720
coffe ecup sleeve 73
paper cup sleeve 590
Mug Hugger 110
Coffee Cuff 590
Coffee cuffs
coffee collars 140
tea sleeve 5400
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caralyn forstar
Posts: 29
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« Reply #24 on: April 08, 2010, 08:15:33 pm » |
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Cry Wolf My daughter has been selling on eBay and amazon for years she just told me that every time you use the word cute you should include cutie and consider Lolita Cry Wolf if you do a replacement on Lolita ( blocking porn) there is a growing group of women who wear little girl(another she said works with things like your Rain t shirt)they wear little girl style to show the world you can be young at heart, and wear what you want no matter how old you are, many of your shirts fit this, also unique, and different may help. Will do 2 others later. Smiles, Caralyn
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PillowThrowDecor
Posts: 1096
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« Reply #25 on: April 08, 2010, 09:23:29 pm » |
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Make your changes to the better keywords now... it will take several days or even weeks before the change will show up in google replacementes. the good news is that the enhance keywords will help you show up internally on icraft and also likely in other replacement engines. Don't expect to see immediate promotion to google's front page... it doesn't quite work that fast Julie, I'm finding out the same thing. Very specific keywords will put me on the first page, but they don't even show up in the keyword tool. Using suggested keywords with low replacement volumes, I don't appear after 5 pages. So now what?
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Beajoux
Posts: 78
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« Reply #26 on: April 09, 2010, 11:47:38 pm » |
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Ok, so I'm a little behind on the assignments, but doing my best to catch up.  I find that that I'm learning not only from the assignment itself, but also from the comments of others. Jewellery is tough; there are millions of listings out there and it appears I've been using way too many general terms. Things I've noticed is that it might help to add the colour to the title. For example, I have a ring called "Sunburst Crystal Wirewrapped Ring"; I guess no one is going to replacement that way, I'm probably better off using "orange". It also appears I need to change "wirewrapped" to two words instead of one. I think the key here is to list the same way you, as a consumer, would replacement. Seems like common sense...so I wonder why I never thought of it! |
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Brilliant Beads
Posts: 100
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« Reply #27 on: April 11, 2010, 08:57:59 am » |
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OK, slowly putting all this information together...
I made a list of keywords for both my lampwork beads (as jewellery supplies) and my finished jewellery
Beads:
boro lampwork beads 0.53 1000 590
lampworking beads 0.53 390 880
glass beads for jewelry 0.66 1000 1000
glass beads supplies 0.66 1000 1900
hand made glass beads 0.66 480 720 (I've been spelling it as one word)
I'm still working on the jewellery one...so many keywords and phrases get WAY too many hits...gotta narrow it down
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PillowThrowDecor
Posts: 1096
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« Reply #28 on: April 12, 2010, 01:20:51 am » |
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Try adding colour. I know a lot of people replacement my pillows by colours! Or how about shape eg. round, cube...
Cheers
Christine
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Brilliant Beads
Posts: 100
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« Reply #29 on: April 12, 2010, 03:54:15 am » |
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Good idea, I'll do that.
Thanks Christine!
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Zeba
Posts: 9
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« Reply #30 on: April 12, 2010, 09:16:00 am » |
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Thanks for the suggestion, I made the title change. By the way, Clams do not make copper pearls, those are dyed, the correct term for them is dyed cultured fresh water pearls. Very pretty earrings!!! And I like your write-up too #page has been deleted# copper pearls 880 copper pearl earrings 260 If I saw a lady in an elevator wearing these I would go home and replacement the net for copper pearl earrings... period!!! So your title here might be "Copper pearl earrings for a Modern chic look! Don't try and stuff too many different keywords in your titles because it dilutes the power of your main keywords which in this case is "copper pearl earrings" and by the way they are gorgeous! never knew clams made pearls in copper Look at your product like a buyer would. If you aren't able to do that easily ask a friend or a past client and offer them a small gifty for helping you out. Our customers are our best source of "consumer rereplacement"!!! I did two expermiments and now I am confused as to what to do. The first experiment, I picked a product with a lot of competion.
My Title is "Contemporary Natural Pearls in Copper and Brown Earrings" -
1) did a keyword replacement on the full title. I guess no one replacementes on this long title
2) Alternative keywords:
a) natural pearls - medium competition, global replacement 12,100
b) brown pearl earrings, less competiotion, global replacement 2,900
c) Pearl deop earrings, high competition, global replacement 49,500
Should I change my title to say "Natural Brown Pearl Drop Earrings " and add the words, contemporary and copper in my my definition?
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PillowThrowDecor
Posts: 1096
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« Reply #31 on: April 12, 2010, 12:41:08 pm » |
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Gottit Zebba... I am not very smart when it comes to jewelry Oh by the way... someone was asking about misspellings as replacement words... go for it! Here's an example of what should read pillow or pillows pilows 9,900 pilow 27,100 the pilow 1,000 pilow block 210 pilow talk 720 pilow top 880 pilow cases 390 pilow case 590 Cheers Christine |
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wabibrookstudio
Posts: 46
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« Reply #32 on: April 21, 2010, 10:04:43 am » |
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Christine, would we put the mis-spelled replacement words as tags?
Julie B.
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PillowThrowDecor
Posts: 1096
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« Reply #33 on: April 21, 2010, 11:29:44 am » |
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I would! I am amazed at how many people misspell words and it is not about spelling, it is more about poor typing skills ... like me. I personally don't like putting misspellings in titles as it looks unprofessional. My sister is also a retired English teacher and is quick to correct me.  Cheers Christine |
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iCraft Admin
Administrator
Posts: 1699
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« Reply #34 on: April 23, 2010, 01:15:44 am » |
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Hi Christine,
I wouldn't put misspelled words into Product Title.
I agree with you, it will not look professional. But you can add those misspelled words as tags.
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