This assignment is about focusing on finding the right keywords for your product. I have paraphrased some information from Hubspot’s ebook which I highly recommend you download and read.
www.Hubspot.com e-Book: Get Found Online - Learn how to get found online in the search engines, blogosphere, and social media sites
Finding your Keywords (words that people use to describe your item when searching ) is about balancing these 3 factors
a) Search Volume – Use keywords or keyword phrases that have the largest number of searches… and also
b) Must be relevant – to your prospective buyers in describing and searching for your products and services… and also
c) Must not be too competitive – If a word is too competitive you will have thousands and even millions of other products in front of you. Consider words that meet the requirements of a and b, popular/not too popular that you will be within… say, on the list of the top 10 matches in a Google search.
Example… I have a black and white striped decorative throw pillow.
If I use “decorative pillows” I will be buried!!! Here is how I narrowed down my list.
Pillows 7,480,000
Decorative pillow (s) 550,000
Decorative throw pillow 14,800
Black and white pillow 5,500
Black and white decorative pillow 210
black and white stripe pillow 110
Here I am …. The 6th item on page one of Google search
• Ralph Lauren Black and White Stripe Pillow Decor 14x20 by ...
1 Feb 2010 ... High-end, Ralph Lauren black and white double cloth. Thick reversible fabric that's casually comfortable but still cool and chic.
icraftgifts.com/product-14870.php - Cached
When I am listing a new product, and I’m still not quite sure what my keywords should be, I can fine tune my search in another Google keyword tool.
http://www.google.com/sktoolhttp://www.google.com/sktool/#keywords?q=black%20and%20white%20pillows Here I am given another 4 ways that I can tweak my keywords.
By the way…. This black and white pillow is made from Ralph Lauren “doublecloth” which describes the type and quality of the fabric which calls for a higher price. Notice I did not use it as a keyword as it is not relevant to buyers. Although they might like to know that once they start reading, it is not likely that anyone would ever search for a black and white doublecloth pillow. Get it?
So your assignment today is to go to
https://adwords.google.com/select/KeywordToolExternal and type in your word such as pillows, bracelets, paintings, birthday cards, whatever and start building your list OR use the list generated and narrow it down.
Focus on three main columns Keywords, Advertiser competition, and Global Monthly Search Volume If you double click on those column headings you can “sort highest or lowest first”. I find this very handy to sort my list alphabetically, or this same list sorted in order of word popularity. Very handy!
You can pick words out, write them down, one at a time with the information in its columns for reference for our next assignment. Or you can import all of them onto an excel spread sheet and then kick the ones off that you don’t want.
For those of you that don’t know how to do excel or don’t have excel please email me asking for what words you want a list on and I will email you the list in an easy PDF and you can just black out the ones that you don’t want.
How many keywords/ keyword phrases do you need? Depends on how many products you have. You should have a different keyword phrase for each listing!!! I have 100 products so it is much easier if I have a longggg list to pick from because I need to match the words that BEST describe the product!
That’s all you have to do today is build the list… play with tweaking the list!
Cheers
Christine
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