How should I list products that come in 3 or 4 different colors?

Well, it's really up to you. You need to decide if it makes sense for you to post those products as a single product listing or as 3 or 4 different product listings

To set your items as a single product listing, simply adjust the "Quantity" value on the product details page.

Change Quantity of products.

The important thing is that you explain to the buyers which colors they will get when they click on the “Buy” button, if you go with the first option.

Also, make sure you mention in the product description field that your buyer has the option of choosing colors and has to tell you which color he prefers during the checkout process. There is a step in the process (second screen) where
user can submit their comments to you.

Comments at Checkout

Our recommendation, however, is to setup 3 or 4 separate product listings.
This way you'd eliminate user confusion with colors, as they'd see the same color in all product photos.

it will also allow you to optimize your product page for the color as well, by incorporating that keyword in
product title and description.

The problem is that the person who is searching on Google for "Blue Hat" might not find your listing on Google, if your title says "Hats in different colors". Of even if he will and land on your product page, he'll see your product photo in a wrong color. That may confuse them and they will leave without reading the line about other color options.

Here are two examples of good product titles optimized for product color, in this instance for "Blue Hat" and "Blue Hat and Scarf".

Blue hats

For additional reading about product copy optimization, please see Wrong Keywords attract wrong traffic or don’t attract any, Choosing Right Keywords is not a Guessing Game and How to write good Product Titles?


Last Updated: Sep 28, 2018


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Sep 10, 2023 | Gaias Sacred Creations

I have been on Icraft for years and every time I come back and try to list several variations of a pendant (normally, on other sites, I have 4 handmade pendants of the same theme with the same colour but different designs and I keep getting the duplicate posting after I post them!!

Sep 3, 2021 | Moonchild47 Creations

I find this be a confusing way to sell.I think there should be a section on the sale that you can list the different colors you have available for each product.Not just say you have different colors in the description.

Aug 17, 2020 | Norma Folmers Embroidery

I have this towel in 3 colors tell me which color you want