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Using FLICKR as a soft marketing tool

GalleriaLinda


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Posts: 442


« on: July 25, 2009, 05:40:21 pm »

No photo sharing site is quite like Flickr! The huge handmade community is found on Flickr and using Flickr is a good way to share your creations with others.

http://www.flickr.com

Flickr is NOT a promotional tool, but it can be soft marketing. You are NOT allowed to post your shop links in any description or photo. Flickr has been known to suspend accounts for that.

However, You CAN post your links in your profile. Put in your shop links, blog links, and web site links if you have one, into your profile.

Upload your creation photos to Flickr and tag them with your key words. You can tag with iCraft, but just not the whole URL link.

Then, join some of the hundreds of handmade groups of all kinds. You will find groups for venues, for specific crafts like jewelry, and for crafts in general.

Surf around and look at the photos of others. Leave comments and potentially, people will go to your Flickr to see what you are up to.

It is a good idea to have some non-business photos in your account too. I have photos of my city and gardens, but most are my creations.

Here is my account:
http://www.flickr.com/photos/gallerialinda

Here is a group for iCraft:
http://www.flickr.com/groups/663622@N25/

Here is a search for handmade groups and there are 12,000 of them!
http://www.flickr.com/search/groups/?q=handmade&m=all

What this will do for you is branding among those you interact with if you use it frequently. Your business name and products will stick in the minds of those who "see" you online. This can create a reputation of expertise and that of a viable business. You may hook up with people looking for items to feature, wholesale or consigment requests, or just people who truly love your stuff!

Try it!
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