Business blogs can be your best friend! Should you “blog for business?” Some advantages to having a good, targeted business blog include:
•Name recognition for you and your business
•Can set you apart as an expert in your field
•Great SEO & search support if you plan your blog with this in mind
•Features your work to your audience and works for you 24/7
•A place for potential customers to be sent by you to learn about you and your products/services
•An extension and enhancement to your web site and online plan
•An important part of your marketing plan if used correctly
•Once seasoned, a potential for utilizing advertising opportunities
Be sure you understand that a blog is like a pet, It needs love and affection! A blog should be updated consistently at least once a week in order to bring in readers and develop SEO. Nothing is more of a turnoff than landing on an interesting blog, only to find that the last update was 8 months ago!
So, plan time for writing posts and once you get into it and receive readership follows and comments, you will find it enjoyable!
Look for other posts in the next few days about topics you can write about and where to find readers. Those will send you on your way!
This is from my IndieCEO Business Blog's “Blogging is an Art” series - for more, please visit:
http://indieceo.blogspot.com/search/label/blogging%20is%20an%20art%20series
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