Even those of us who have been selling online for a few years are feeling the pinch these days.
Everyone has to go find their own traffic, even if the venue provides a certain amount of traffic. I think this is the one thing that new sellers don't realize, but in reality, it is the shop owner's responsibility.
It takes a lot of effort to drive people to your shop. Locally, hand out business cards, participate in craft shows, have trunk shows, talk it up, post on bulletin boards in stores, post on CraigsList.org for free classifieds, etc...
Ways sellers do that is to "be seen" online by posting in appropriate forums, online advertising, start a blog and promote the blog, taking advantage of call outs for blog profile features, join and participate in appropriate handmade networking, such as Plumdrop, ByHand.me, IndieSpotting, IndiePublic and many more, twitter, facebook, etc...
You might enjoy my blog that is targeted to you - the online seller that needs more business direction.
http://IndieCEO.blogspot.com. On the left side is a blog roll for online business - check out those blogs too.
It takes a couple of years for an online seller like you and me to really become steady, not unlike a real store.
Read everything you can find about selling online. The Etsy forum is a great place to learn because there are many seasoned handmade online sellers there -- remember, Etsy is almost 4 years into online business and is maturing and you see that they are facing huge restructuring and transitions. It is all a part of the business growth.
I know I have seen articles on iCraft about running your shop but I could not find them. It would be good for Admin to put links to those articles on the side of our account page!
Best of luck to you both and hang in there.
iCraft will get there too.