Product Descriptions:- Make sure you include Product Descriptions.
- They should be full of keywords and ideas on how your product could be used. E.g. “Great gift for a baby shower”, “perfect for cottage”, “always bring it when you travel”, “can be used as a keychain or a pendant” etc.
- Make sure it’s not too long. Remember that online users “Scan read”, which means they skip sentences and look at keywords. Too much copy can overwhelm your customer. Try to write in shorter paragraphs. Group your info into logical blocks of text. Here is more info on writing effective web copy
https://icraftgifts.com/forum/507/a-few-simple-rules-for-writing-effective-web-content/.
Product Titles:- Do not insert your name or Creator Exhibit name into Title. We add it after Title when we display your products, therefore it becomes repetitive.
- Your Title should be descriptive enough, but not too long.
- Try to avoid all capital letters in it.
Product Images:- Don’t add white space around images to meet our image width criteria - 500px minimum. Those rules were put in place to insure you submit large images of good quality.
- Don’t add writings on product images. When image is used as a thumbnail, writing on top of it becomes unreadable and obstructs the view. You can add a small watermark, if you want, in the bottom right corner.
- Do not add borders! We strive for a consistent look for all product images.
- Consider adding at least one image with an object like a pen or a coin beside your product to illustrate how big or small your product is compared to other items.
See this post on more info about product images:
https://icraftgifts.com/forum/165/important-have-great-images-for-your-creator-exhibit/Creator Exhibits:- Please add a line that you are on vacation or doing a show when you put all your items on hold. Let your customers know when you are coming back.
- Buying handmade products is a more personalised shopping experience. Buyers want to get to know you. Tell them more about you, what inspires you, how you started doing crafts and what challenges you had. This will give your customers more ways to connect with you and to open communication.
- Make sure your copy is not too long.
Author
