Love the huge pictures we get for our items, our shop banner and space is very attractive. The personal answers to our questions is great.
Awaiting sales. What type of advertising is icraft doing?
Now that we have officially launched the site, we plan to:
- Issue press releases to local, national and international media outlets
- Execute mass marketing campaigns through various channels (print, mobile, web, co-promotions, etc.)
- Engage in social media network marketing (i.e. Facebook, MySpace, etc.)
- Search Engine Optimization and Search Engine Advertising (i.e. Google)
- Regular product submissions to Google Base through XML Feeds
Even though we are proudly based in Toronto, ON, we plan to target our marketing to North American and European audiences. These will include both direct and mass marketing efforts as outlined above. We are also counting on our passionate iCrafters to spread the word and help us grow by promoting your personal Creator Exhibit page, and mentioning us on your blogs and personal websites.
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