Hi HofKissed. You are already doing very well!
I agree, the pictures could be brightened in a picture program.
If you look down the left side of your store, you will see "Store Collections", which you created and then "Holidays/Occasions" which are created when you list your product. Do you notice the duplication? Probably not very effective, and possibly confusing to shoppers.
Also, the two lists are inconsistent. See how you have 8 Mother's Day Cards in Collections but only 4 in Holidays/Occasions? In your product listings, you can put more than one holiday/occasion if something matches more than one. I would use that to categorize your card shop instead of Collections.
I would use collections for more specific specialties or occasions that aren't in the list (like say, Teacher Appreciation - not sure if that is on the listing category drop down list). Other "specialties" might be techniques or styles or design elements that people might replacement for like:
- embossed
- glitter
- stitched
- quilted
- bulky
- Celtic inspired
- Asian inspired
That kind of thing.
As for your store announcement, you need to choose some keywords and put them within the first 2 sentences because replacement engines (and sometimes people) only read a preview. For example here are your first three sentences:
"
I was never satisfied with store-bought cards. Still aren't! It's probably close to 20 years ago now that I started crafting my own... but I won't dare show you what those looked like!"
I'm pretty sure you do not want the words "store bought cards" so close to the beginning of your announcement. Why not turn it around? Instead of saying you never liked store bought cards, say that you love custom made cards (or whatever you go with for your keyword phrase). Further in the body of the announcement, then, you could mention how unsatisfactory store bought is. I just wouldn't throw it out there at the beginning.
Here is iCraft's bootcamp on keywords:
https://icraftgifts.com/forum/1572/day-9-assignment-bootcamp-4-review-keywords/1/You can learn some great stuff in there and see real examples of product re-writes!
Anyway, I'm jealous of your success, but I also see you have bucketloads more listings than me!