Hi Shannon,
We didn't update homepage, including the banner, in a while now. As I mentioned here
https://icraftgifts.com/forum/1453/really-really-a-dead-product-on-the-home-page-banner/ we are just a few days away from the release of the new design, so it doesn't make sense for us right now to invest any more time in the current site. Even though if something looks like a simple fix, it's not. It would require a few weeks of developer's time to fix all known problems on the current site.
"Dead shops" is a real problem that we'll have to tackle after the redesign. Partially, its our fault, as we were busy with the development and couldn't pay much attention to the seller's activities on the site.
If you have any ideas on how to revive those "Dead shops", we are all ears
We have a lot of ideas on engaging buyers and sellers, some new and exciting features are coming out soon too and we plan to do a lot more promotional activities, once we release the new design. I think things will pick up soon and hopefully 2012 will be a year of growth and a lot of improvements on iCraft.
That's sad that current members refer customers to their Etsy shops. That happened to me too, when I wanted to purchase something on the site a few weeks ago. Imagine my surprise