Both very good points, thank-you.
I seem to come up well in google searches when I look for my keywords. My iCraft site does, that is. And my blog, but not my Etsy shop. I think the iCraft one comes up because iCraft tweets and all that.
Petite - interesting experiment. What about using "beanie" as a keyword too, for the hats shaped like this:https://icraftgifts.com/handmade/26464/3-6m-hot-pink-cap.php
I have my own blog. I comment on other crafter's blogs, which is not my target market (but I feel those people will understand how much time it takes to make a card!). I don't have twitter or facebook and I refuse to. Besides, my target market doesn't hang out there either.
My market is 30-40+ traditional persons with decent disposable income who are either in a serious relationship or with children out-out-of-the-home or grandchildren who are not within frequent visiting distance or both.
My target market is roughly 80% female 20% male. The males need an card to impress. Since my cards are designed for mailing, my market wants to demonstrate their efforts to stay in touch in the absence of travelling to visit. They want to *be* there even when they can't *go* there.
My market is more traditional and also methodical (those who can plan ahead), generally the 40+ group. They are not the last-minute shopper type who need to snag an e-card (or free e-card even) the day before the occasion.
My cards have practical, clean lines. So, I think they would appeal to people who enjoy logic, organization and tidiness. I like to think the sort of people who are good at or who also enjoy: architecture, photography, engineers, personal assistants, and professional organizers (or their TV shows). (My quilled cards are the premium line for the more fanciful card seekers.)
As a result, I advertise of photography blogs, a few on social connection blogs. I've also done some book blogs and some fantasy blogs. I've tried other crafter's blogs too, hoping their target market (craft buyers) would overlap into mine.
I've actually had some buyers from the UK. The UK actually appreciates handmade cards and they pay a pretty penny over there ($7-$10) which is what mine work out to after shipping for them. I'm not sure how else to grab that market.
To be honest, I think my best bet for sales is craft shows. That's where my 30-40+ traditional market shops. Not so much online. I don't see myself doing craft shows though. Any other suggestions of advertising, besides social media, are welcome. (My traditionals don't use social media. What would they need cards for if they were always hyper-in-touch already?)
If there is already some training or introductory info on business advertising, please point me to them!