Hey Spotted Paws! Sounds like you are really launching into the Christmas season!!! I just finished 41 Christmas stockings for some shows that I have coming up along with a heap of decorative pillows too.
By the way, I use twitter a lot too, not so much Facebook, to promote my work and it has brought me business. It doesn't come overnight but is worth the investment of time.
List lots, and frequently, as Google likes to see new content. The more new stuff that Google finds, the more frequently it visits your site which helps to put you on the top (or near the top) of the heap in your product category.
Make your store Google friendly! Keywords and SEO are things that you should read up on in the forums and in the Bootcamps.
Let us know how you make out at the Christmas events and share your best tips as I'm new to them too!
Cheers
Christine