Handmade Store: AlenaFede

ALENA FEDE | Fashion, Interior Designer, Artist, from Russia, lives in USA.
www.alenafedefashion.com

I am both Ready-to-wear (evening/daywear) and Wedding Dress Designer, both Designer and Manufacturer.

My fashion is defined by the streets, the color, the vibe of the people who live here, its inspired by the mash-up of cultures. I like the easy elegance of my designs. I make sure that all the designs are very comfortable and very easy to wear. I really like simplicity and fresh/clean designs and i try to keep my collections this way. I like to work with structure, to go outside the lines. I am a modernist, but I always go to the past for research. I need to know what came before so I can break the rules and make something different and elegant.

A.F. is synomous with classic elegance, understated, timeless beauty, chic, sophistication, earthy and natural, feminity and strength, with signature detailing of all natural fabrics, modernism and glamourous shapes of vintage, lots of lace, ruffles, beading at the same time minimalism…


There is nothing like seeing people on the roads wearing and loving your designs...just gives me goosebumps...:))
I really enjoy dressing people. When people come into my studio, and I put an outfit together for them and they look fantastic—they're really happy. I like knowing that someone's life is better because of what I do, that make the women who wear my designs feel special and one of a kind.

"When I see that look of confidence on my client's face...
that's when I know it's the right dress–
if she feels comfortable and confident,
she will look and feel beautiful."