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Report: 60% of sustainability claims by fashion giants are greenwashing

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« on: July 11, 2021, 06:11:53 pm »

Interesting read! Without proper verification process or accountability, companies can make any claims in order to make more sales.

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Report: 60% of sustainability claims by fashion giants are greenwashing
A study of the websites of 12 of the biggest British and European fashion brands, including Asos, H&M and Zara, has found that 60% of the environmental claims could be classed as "unsubstantiated" and "misleading".
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