Interesting read! Without proper verification process or accountability, companies can make any claims in order to make more sales.Shared content:
|Report: 60% of sustainability claims by fashion giants are greenwashing|
A study of the websites of 12 of the biggest British and European fashion brands, including Asos, H&M and Zara, has found that 60% of the environmental claims could be classed as "unsubstantiated" and "misleading".
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