The “Take back” scheme, an attempt at promoting the circular economy, is supposed to minimize the adverse effects of fashion by avoiding disposal in landfills. #fashion #adidas #retail #circulareconomy
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How Adidas Plans to Cash In on Old Clothes
The sportswear giant is rolling out a new scheme to clean up customers’ old or unwanted garments in return for Adidas vouchers. The initiative aims to address the growing amount of waste generated by the fashion industry. The items are repaired where needed, resold where possible, and as a final resort, recycled into new products.
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