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What you put in your product description is important.

Marina Zub


Administrator
Posts: 18


« on: June 19, 2018, 01:55:19 pm »

Rereplacement shows that the more information a product page has the more likely customers are to convert (to buy).
« Last Edit: June 19, 2018, 01:56:58 pm by iCraft Admin »
Fairy Cardmaker


Posts: 1115


« Reply #1 on: June 23, 2018, 02:40:43 pm »

Let's make a list of what kind of information is useful for this purpose. I'll try to start - correct me if I'm wrong!
  • Information about the product, definitely: size, colour, material, weight, texture, does it stand alone or need additional pieces (e.g. I always say my cards come with an envelope).
  • Process - is there more than one way to make your product? Which way did you use? Do you use a special material? (e.g. fair source, top quality, recycled/upcycled, etc.)
  • Usefulness - can you suggest multiple ways that your product is useful or multiple purposes it can serve?
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