Study: 57% Per Cent Of Consumers Will Boycott A Brand Over Its Stance On Social Issues

[iCraft Admin]

Interesting stats. The majority of Millennials (60%) are belief-driven buyers.

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Study: 57% Per Cent Of Consumers Will Boycott A Brand Over Its Stance On Social Issues According to the latest Earned Brand report from public relations firm Edelman, some 57% of consumers are more likely to buy from – or just as equally boycott – a brand where they agree or disagree with its social or political views. Read full story