Hello Bootcampers,
So this week we'll focus on
Pinterest.
I am going to post second assignment mid-week to make sure we deal with basics first, get into the habit of "pinning" things and then deal with more advanced features.
If you want to know why Pinterest is important for your store marketing, here are some stats for you.
Some Pinterest Stats Pinterest launch date: March 2010
Monthly Pinterest pageviews: 2.5 billion (last updated 5/9/13)
Source:
expandedramblings.com • As of September 2013, the three year-old social media site Pinterest has more than 70m global users, making it one of the fastest growing websites in history. And according to several studies, Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
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Pinterest users spend more: Pinterest shoppers in the US spend an average of between $140-$180 per order, compared to Facebook and Twitter shoppers who spend on average $60-$80.
• In the UK, Pinterest has seen a 786% increase in the last year, growing from 901,761 visits in September 2011 to 7,985,316 in September 2012. Pinterest has very quickly shed its niche image and is now in direct competition with Facebook and Twitter.
• According to a study by Convertro, Pinterest represented 17.4% of social media revenue for ecommerce sites in April 2012, up from 1.2% in Q2 2011.
• The same survey, which interviewed 7,431 online buyers from August 9 to 17 2012, also found that significantly more online consumers agree that Pinterest is a place to “get inspiration on what to buy” and “help keep track of or collect things I like".
user statistics: Total number of Pinterest users: 70 million (last updated 7/10/13)
Average user time spent on Pinterest per month: 98 minutes: (last updated 5/23/13)
Source:
econsultancy.com Data across 1.1 billion impressions resulted in an average click-through rate of 1.1%. That’s an incredibly strong number that blows away click-through rates of banners ads, which hover around 0.1%. Note that a click-through on Pinterest is a tougher “double click rate” because it takes one click to highlight an image on Pinterest, and a second click to leave for a website.
The viral nature of Pinterest is unprecedented in the social space. Pinterest is a content discovery and sharing utility in which 80% of pins are re-pins. With other social media, an update mainly stops with your follower base. But followers are only the “seed” of potential reach of Pinterest because of re-pinning. With re-pins, a single pin can bounce around repeatedly on Pinterest over the course of several weeks, multiplying reach (and thus multiplying re-pins, clicks and sales).
Source:
marketingland.com And a couple more interesting tidbits from
socialmediastrategiessummit.com As you plan your brand’s Pinterest strategy for 2014, here are 10 Pinterest Stats to consider:
• 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer)
• The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. (RichRelevance)
• 70% of Pinterest’s 70 million users are located in the U.S. (SemioCast)
• 79% of Pinterest users who pinned, repined or liked were from the U.S. (SearchEngineWatch)
• A call-to-action pin description renders 80% increase in engagement (Pinerly)
• Pinterest pins with prices get 36% more likes than those without (econsultancy)
• 69% of online consumers who visit Pinterest have found an item they have purchased (Bizrate)
• 20% of total social referrals to commerce sites come from Pinterest (econsultancy)
• 57% of Pinterest users pin, re-pin and interact with food-related content. (Wishpond)
• 55% of all mobile devices used for pinning are iPads (Fast Company)
The Assignment:- Register an account on Pinterest, if you don't have one yet.
Go to Pinterest for Business and click "Join as a Business". Right now, business and personal accounts have the same features. If you sign up as a business, you'll get updates on future products and services that will be build for businesses.
Post your Pinterest name here, so we could all follow you. Here is iCraft's Pinterest account.
- Browse around to see what others are pinning and start following good boards.
- Create a few boards on Pinterest where you could pin your own products and organize them according to some theme or occasion, or target audience etc. Some ideas for you - "Jewelry for every day', "Party Ideas", "Woman's Fashion", "Pretty Things", "Shiny Things", "Echo Design", "Handmade Lovelies", "Inspirational", "Birthday Gifts", "Colorful" etc.
Organize your pins however you want, but think about your target audience. What keywords would attract them to your board?
- Start pinning your own items from your iCraft store to your board by using "Pin it" button in the top right corner on the product page or by adding the "Pin It" button to your browser. Keep in mind that you can pin the same item to multiple boards. Follow people (boards) that pinned your items already (those could be your potential customers)
- If you like something on Pinterest, Pin it to your board, so you have a variety of interesting items in your boards (not just your own products)
- Browse other participant's stores and make sure you pin from each of them to your boards, at least once every day this week.
That's it for now. Please ask questions, if you have any, and try to have fun with this assignment.
Reading for this week - Pinterest Resources for Small Business Marketing(Do as much as you can)
Articles1. Getting Started: Get the most out of Pinterest for your business:
http://business.pinterest.com/en/getting-started2. Using Pinterest for Small Business Marketing :
http://www.social-networking-success.com/pinterest.html3. How To Use Pinterest for Your Small Business – 5 Simple Steps!:
http://www.social-networking-success.com/how-to-use-pinterest.html4. 3 Unique Ways to use Pinterest for Business:
http://www.socialmediaexaminer.com/3-strategic-goals-on-pinterest/5. 56 Ways to Market Your Business on Pinterest:
http://www.copyblogger.com/pinterest-marketing/6. The 10 Commandments of Using Pinterest for Business:
http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/7. How to Use Pinterest for Your Small Business:
http://www.businessknowhow.com/internet/pinterestsmallbiz.htm8. How to get the most out of Pinterest for your Small Business:
http://www.digitaltrends.com/social-media/how-to-use-pinterest-for-small-business/#!WpynD
9. How small business can make the most of Pinterest :
https://econsultancy.com/blog/63891-how-small-businesses-can-make-the-most-of-pinterest#i.1wv42bb12ubdn810. Using Pinterest to Market Your Craft:
https://icraftgifts.com/blog/using-pinterest-to-market-your-craft-426.phpE-Book1. Hubspot free ebook “An Introduction to Pinterest for Business”:
http://offers.hubspot.com/how-to-use-pinterest-for-businessYouTube Videos1. Simple Pinterest Training
https://www.youtube.com/watch?v=QNd9o_WoaSw2. Promoting your Products with Pinterest (the right way):
https://www.youtube.com/watch?v=z_DZEBFvvSk3. Online Pinterest Training - How to use Pinterest for your Business:
https://www.youtube.com/watch?v=wMPcTV5hfDM