Lots of page views, but no sales

[PetiteTuques]

I am just wondering WHO is looking at my listings- new people or sellers on iCraft? According to my Google Analytics, 13 people viewed my shop and 8 of those were returning visitors. I don`t know how that turns into 70 page views. So what is the traffic to iCraft really like? The forums are super quiet, and I'm definitely not the best to think of things and participate frequently- but you know, I get less views on Etsy but I get sales more often.. It seems backwards to me. If I remember right, around this time last year Qute Wear was getting lots of sales- and now this year, nothing.. even some of the big sellers aren't getting much sales.. I just hope with the new videos and such will bring in more people.
Thanks!

[iCraft Admin]

Hi PetiteTuques,

You can never compare numbers from one analytics program to another, due to different algorithms for calculating traffic numbers. They'll never be the same. Web analytics, like Google Analytics, are better used to track trends, not the exact numbers.

We are focusing our efforts now and most of the next year on improving site traffic. New YouTube channel is one of them. We are also making structural site changes, that are not really visible, but slowly improving our rankings in replacement engines, and building our Twitter and Facebook presence.

We are also looking at how we can optimize individual stores and products pages better, so every single member gets targeted traffic to their pages. We were discussing recently that we might host a few live chats with our SEO expert Allan, who could answer everyone's questions and help sellers optimize their own stores, their blog and their social media presence to drive more traffic to their product pages. Thanks!