As sellers on iCraft, we have the option to put a banner on our Creator Exhibit page. Why not take advantage of this by displaying a banner that is different from your avatar but still carries your store branding?
One good example of this is SavageArtworks
https://icraftgifts.com/savageartworks from Terry Savage. She takes advantage of the generous size of our iCraft avatar by using a beautiful sample of her artwork. She doesn't include her business name on the avatar. She uses her banner to display her business name in a bold font with a solid white background. The main colors in the banner, the brown text and gray border, are repeated from the avatar, which ties the two together nicely.
For more help and inspiration for your iCraft store, visit me at
iCraft101 on Blog Central.
https://icraftgifts.com/dcipollo-designs/blog/by-category-icraft-101/