The goal of the exhibit is to share with prospective retail clients our operation and wide range of home decor products as well as the professional custom work services that we offer.
I encourage everyone to leave a comment, no matter how small because every little bit counts.
Okay, so I have never done any kind of show and, while I have heard of the one-of-a-kind show, I have never been.
Above all else, time is precious. Hook your buyers, and hook them fast:
- Practice your key lines (bootcamp has ideas on this - the "the value proposition").
- Have some flyers ready. You can ony show so much in a booth but show in a nice, easy to carry, non-overwhelming flyer what it can look like installed in a "WOW" setting. What other items do you have that you could not display in the booth?
- keep it simple - not overwhelming. Check out the iCraft blog post by GalleriaLinda about her bold, simple advertising idea.
- make it easy to contact you - do you have an inquiries area on your website in addition to a traditional phone line? The more accessible you are, the better.
- LISTEN. As much as you need to sell your product, LISTEN to what your customers want. Ask them questions if they are not forthcoming. Let THEM talk and THEN tell them how your product can service that need. To help you with this, put down a list of questions you would ask someone if you were doing their custom work. Maybe you already have a standard questionnaire!
That's all I got. May not be anything new, but one never knows unless one tries!
-Lisa.
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