Day 16 Assignment

[PillowThrowDecor]

My apologies... There shouldn't have been an Assignment 14.   :oops:

So I have actually wrapped it up into today's assignment and you can disregard "Day 14"

For all of youthat have done yourr writing assignments please post that you have completed it in today's What's Happening thread. This is where we will collect the names for a draw.

Your assignment today is to apply SEO principles to 3 of your listings. That means title and descriptions to be revamped. Review your keyword replacement and also what admin noted for us about SEO…excellent practical tips. Admin’s notes as follows:

Keeping in mind that users’ attention is a limited commodity, here are some guidelines for the length of your content:

Headings: 8 words or less
Sentences: 15-20 words

Writing effectively is about communicating. Use powerful language. Write simply. Be direct. Begin at the beginning. Get to the point. Then stop.
Write Killer content of value to all
Publishing content on the Web is just like publishing content anywhere else. It needs to be concise, well written, well organized, well presented, and well targeted.

Write Active Content
Write from the point of view of the reader. The reader has come to your page to do something. Your content should be written in an action-orientated style. Every sentence should be moving them towards a contact, a purchase, a solution.

Write Great Titles and Headlines
Titles and headlines are the most important piece of content you will write. Rereplacement shows that web readers scan pages before they read anything, meaning they may scan right past your copy if it doesn't have a straightforward heading or introduction that includes keywords about you and your products.

When writing Titles:
Keep them to eight words or less
Make sure you include the most important keywords (what it is, what for)
Cut out as many adjectives and prepositions as possible (and, the, a, of)
Be clear and precise.

Write Great Summaries
It's about getting the facts across in 50 words or less. An objective of a summary is to make people want to read on. Keep them punchy and factual.
Sentences should be between 15-20 words.

Edit. Edit. Edit.
If at all possible, get someone else to edit your content. If you are editing someone else's content:
Take your time. Good editing can take anything from 30-50 percent of the time it took to write the original content.
Edit first for style and tone. Ask these questions: Is it clear? Is it necessary? Is there a shorter way to say this? Is there a simpler way to say this?
Leave the checking of grammar and spelling until last.

How Online Writing Differs from Print Writing
• Reading from computer screens is 25% slower than from paper
• Web content should have 50% of the word count of its paper equivalent
• People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.
• Studies show that 79% of users scan the page instead of reading word-for-word. They look at headings and subheadings first; they scan for keywords. They jump around, scrolling and clicking—their fingers never far from the browser’s “Back” button. The word that best describes their behavior is: impatient.
• The challenge for the web writer is to overcome readers’ impatience by keeping things as brief as possible.

[Fairy Cardmaker]

They jump around, scrolling and clicking—their fingers never far from the browser’s “Back” button. The word that best describes their behavior is: impatient.

GUILTY!  I use "control+F" to find the key words I'm looking.  I peek at them in context and if it doesn't seem right I move on.

[PillowThrowDecor]

LOL... me too..

Hmmm....Control F?  Need to try that.
Cheers

Christine