Below are some shipping packaging tips to minimize risks when you send your items off through the various shipping vendors.
What kind of risks? Ripped packaging, lost items due to contents spilled from ripped packaging, weather, rain, snow, theft, blurred unreadable labels, product meltdown or frozen product, and much more.
You can view the entire article on the IndieCEO blog at:
http://bit.ly/3zHQOm * It is a good idea to put all of your smaller items into large zip lock baggie before putting into the shipping packaging. Your sold items in now in your shop packaging, business cards, invoice, thank you note - can all in one contained bag. This is because if the package gets ripped and contents spill on the post office floor, at least your invoice is there with the ship to address and all the contents should be together. If you sell larger items, you can still figure out how to do this.
* It is good policy to have the "ship to" and "ship from" addresses inside the shipping package. You can insert an invoice with both to and from addresses, as your shipping document. If the shipping label gets ripped off the package or the package is ripped open - this is your second defense in getting it back on track.
* Don't use inkjet printers to print out your labels. When they get wet, they run and sometimes can be illegible.
* Do waterproof the inside contents, either with secured and taped bubble wrap, baggies, or some sort of plastic. Picture you package waiting in a bin outside for the truck to back up and a downpour starts - and yours is on top!
* Tape, tape, tape all corners and flaps - even US Priority boxes. There are incidences where thieves will extract contents from the corners of even a priority box. They are looking for an easy and quick mark, so don't give them one. Lock down tight your outer package.
* I suggest that you make your shipping package generic so not to draw interest to unsavory people who may be tempted to steal. Some sellers pride themselves with branding their outer packages with logos, shop name, and other branding. Even selling venues have videos on their recommendation to personalize your outer wrapping. I strongly disagree with this. The place for personalization is on your product packaging inside your shipping package.
* Therefore, I suggest that you don't use your shop name or product identity on the outside of your shipping box. If you notice, big companies are now sending their products in packages that have very generic return addresses and names. It is my recommendation just to use your return address without a name or use your personal name instead of your shop name. And, never use the word "jewelry" anywhere! This just temps those who may step over the line and steal.
* Be sure that your shipping package does not rattle. Use bubble wrap or tissue paper and packing papers to keep the contents from rattling. Rattles might invite postal employees to inspect, which is OK, but can delay your package and ruin your outer wrapping. If you are shipping something that rattles no matter what you do….like baby rattles….write on the outside "Rattle OK."
* Be aware that your package may face extremes of temperatures - sizzling heat sitting in trucks or below freezing temperatures. If you have a sensitive product, such as soap, candles, or cosmetics, rereplacement how you might best package your product for shipping. Call shipping vendors for advice.
* Is it OK to use recycled packing materials? I think so and I do it. Be sure your outer packaging is clean with untorn edges. Any packing materials, such as bubble wrap, foam, and packing papers should be very clean and only very gently used. This is your choice, however, as some sellers insist on only the best new materials. That is OK too.
* No, no, no smoking or tobacco odors hovering around your materials. This type of material will absorb odors! That is a turnoff. And that goes for pet hair too.
* Newspaper as packing material is not the best. Inks from newsprint can get on hands that unpack it (yuck!) or on the contents.
* No need to frustrate the customer by packing tiny loose items in a lot of fill material where the customer has to pick through packing and then not know if they got it all. This fill gets all over everything too. Paper shreds, peanuts, and other fill material can be used appropriately for larger items or tiny items put into one container inside.
* Be sure your outer package fits your inner package. It is weird to receive a huge box with a teeny package inside. It can make a customer think they are paying too much for shipping. Likewise, if your outer package is so snug to your inner package, it may not protect the contents, or worse, may spit open.
* Wrap breakable items well. Visualize boxes being dropped, other heavy boxes being thrown upon yours, and (heaven forbid!) your box falling off the truck! It happens. Plan for it.
* If you send small items in a business envelope to save on postage - just don't - or be sure it is only paper. Any kind of ridge, lump, bump, or ripple (even a staple) from your item inside can jam the shipper's sorting machine and you know what that does….you may never see the item again. Don’t send neck chains, flat earrings, or even cord in a business envelope. Package purposefully for the item.
* Know the smallest and largest package sizes that your shipping vendor will take. Know requirements, such as addressing (One side? Both sides? Etc..), regulations on using string and taping, brown paper wrapping, and everything else.
YOU are the shipping expert in your customer's eyes!
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