Interesting stats. The majority of Millennials (60%) are belief-driven buyers. Shared content:
|Study: 57% Per Cent Of Consumers Will Boycott A Brand Over Its Stance On Social Issues|
According to the latest Earned Brand report from public relations firm Edelman, some 57% of consumers are more likely to buy from – or just as equally boycott – a brand where they agree or disagree with its social or political views.
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