Duplicate content means two or more pages in a store that share the same product descriptions and/or product titles. Automatically such pages will be labelled by Google as low quality pages and will never get good rankings in Google search results.
Duplications like these not only reduce your store's, but the whole site’s value to Google. Because of that, we exclude duplicate content pages from Google's index. This penalty is lifted as soon as page owners update their pages.
"Most search engines strive for a certain level of variety; they want to show you ten different results on a search results page, not ten different URLs that all have the same content. To this end, Google tries to filter out duplicate documents so that users experience less redundancy." ~ Google
When we compare 2 pages published on iCraft and find that they share same Title or same Description, we flag those pages as "Duplicate Content" in your "My Account" area, so it will be easier for you to spot those pages.
How duplicate pages happen?
1) You sell an item and instead of changing the quantity on the product listing, you create a new listing with the exactly same content. Now we have 2 identical pages – one that says the item is sold and one that says the item is still available for sale.
2) You use the “clone” feature when listing a new product and instead of adding a new product description, you only change the title of the product. So all your products now share the same product description.
3) You copied your products directly from other marketplaces where you sell same products without adding any original content or added value. Unfortunately, we can't detect those kinds of duplications at the moment, but just so you know, they also hurt your iCraft page rankings on Google.
Please update pages that's been marked "duplicate content" or that you know share duplicate content on other sites as soon as possible!
For additional reading about product copy optimization, please see Wrong Keywords attract wrong traffic or don’t attract any, Choosing Right Keywords is not a Guessing Game and How to write good Product Titles?
Last Updated: Nov 18, 2012