What you put in your product description is important.

[Marina Zub]

Research shows that the more information a product page has the more likely customers are to convert (to buy).

[Fairy Cardmaker]

Let's make a list of what kind of information is useful for this purpose. I'll try to start - correct me if I'm wrong!

• Information about the product, definitely: size, colour, material, weight, texture, does it stand alone or need additional pieces (e.g. I always say my cards come with an envelope).
• Process - is there more than one way to make your product? Which way did you use? Do you use a special material? (e.g. fair source, top quality, recycled/upcycled, etc.)
• Usefulness - can you suggest multiple ways that your product is useful or multiple purposes it can serve?