Oh, I think I get it now.
Would these videos include:
- Video tutorials that currently accompany a pattern or kit purchase?
- Free tutorials
- Classes (whether live or pre-recorded class content)
- Process videos
Perhaps a mix of all of the above?
For video tutorials as part of a kit, would there be a place on the site to house the video and a way to provide the customer with an access key to that particular video? (For example, you can have a private video online that people need a password to access. However, who's to say the first to purchase doesn't go share the password all over? Same thing if you email the video to a customer - they can just go share it.)
I've seen video classes online where there's either a single video or a series of chapters to teach a skill or a specific project. Considered taking some but know that I would not make the time to do the sessions if there's no teacher or classmates actually waiting for me to show up. (Have to be honest with myself here.)
I've thought about making process videos where I just film myself while I make a card. Would those count?